We've partnered with EventBeds™ by NuBreed Hotels to offer a complimentary VIP Concierge Service for this year’s event accommodation.

We'd recommend to book through the EventBeds VIP Concierge page or you can contact their Concierge Team directly at with your requirements.

Conference Aston Conference Centre and Hotel
Aston Street, Aston University Campus, Birmingham, B4 7ET, United Kingdom.

To book this, please call Conference Aston reservations after you have booked your delegate place, on 0121 204 4300 or email

Please email us for more information at or if you have any questions at all.

Car Parking at Conference Aston:

This must be booked online, prior to arrival. Please visit where you can book and pay for your space online. You will then be sent an email permit to display in your windscreen and an entry code for the car park. Please ensure you book this, prior to setting off, as the venue cannot guarantee availability at the car park, on the day.

Conference Aston has a dedicated section of their website for those attending Operational Optimisation, this is available at This includes hotel information and travel instructions.